Download The Customer Rules: The 39 Essential Rules for Delivering Sensational Service AudioBook Free

The past EVP of Walt Disney World shares indispensible rules for serving customers with regularity, efficiency, ingenuity, sincerity, and superiority. Lee Cockerell has learned that success in business - any business - will depend upon being successful and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has discovered in his 40-plus-year job in the hospitality industry about creating a host that continues customers coming back for additional. Here, Lee not only shows why the client always tips, but also the rules for serving customers so well they'll never want to do business with anyone but you. For instance:

• Guideline #1: CUSTOMER SUPPORT ISN'T a Department
• Guideline #3: Great Service Follows the Laws of Gravity
• Guideline #5: CONSIDER "What Would Mom Do?"
• Guideline #19: Be a Copycat
• Guideline #25. Treat Every Customer Just like a Regular
• Guideline #39: Don't Try Too Hard

As simple because they are profound, these ideas have been proven to work in companies as large as Disney and no more than a local coffee shop; from businesses providing cutting-edge technologies like computer tablets to prospects providing products as timeless as shoes and handbags; at firms as long-standing as Ford Motors and the ones as nascent as a brand-new start-up. And they have been proven indispensible by any means levels of a firm, from managers accountable for selecting and training employees, establishing policies and techniques, and shaping the business culture to frontline staff who deal straight with clients and customers. Chock-full of general advice, appropriate online and off, The Customer Guidelines is the essential handbook for service superiority everywhere.