Download Contagious: Why Things Catch On AudioBook Free
Why do certain products and ideas go viral? Dynamic young Wharton teacher Jonah Berger pulls on his research to explain the six steps that produce products or ideas contagious. Why do some products get more word of mouth than others? How come some online content go viral? Word of mouth makes products, ideas, and behaviors get on. It's more influential than advertising and far more effective. Is it possible to create word of mouth for your product or idea? Matching to Berger, you can. Whether you operate a community restaurant, a company with hundreds of employees, or are running for an area office for the very first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger's research. You will be astonished to learn, for example, precisely how little word of mouth is produced online versus somewhere else. Already praised by Dan Ariely and Dan Gilbert, and bought from nine countries, this booklet is a must-listen for individuals who want their jobs and suggestions to succeed.
