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If I was required to choose a term that identifies this book, it might be CHANGE. About 80% of discounts are lost over the telephone. Of those leads who do walk through our doors, we are burning off 70-75% of them. The industry requires a transformation, and we need it now. People buy on thoughts, yet the most us sell to the logic. The perfect solution is is to stop worrying about the "money" part of the sell and give attention to the prospect. If you genuinely value helping the chance, the "sell" will care for itself. As the sequel to Providing at Combat Speed, Mike needs the same principles and applies them specifically to the senior living industry. In Stop Offering and Start Caring, you'll be introduced to new principles and skills that will require you to change your current practices and means of thinking. The tales and figures are real. The email address details are real. The challenging yet worthwhile quest is real. The change of the industry begins with an individual commitment to change. You won't be easy. You can fail along the way. Few will reach their full potential. Those who understand how to are unsuccessful and accept failure as a natural stepping stone to success will be victorious. The decision is yours and yours by itself. Today is your day. Right now is the time. Be bold. Vary. Choose to stop selling and start caring.
