Download Converge: Transforming Business at the Intersection of Marketing and Technology AudioBook Free

The leaders of Razorfish show their strategies for merging marketing and IT. To generate rich, technologically allowed experiences, corporations need close collaboration between marketing and IT. Converge talks about how the merging of technology, multimedia, and imagination is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's greatest digital marketing agencies, give their particular perspective on how to thrive in this era of disruption. Converge shares their firsthand experience working carefully with global brands - including AXE, Intel, Samsung, and Kellogg - to solve business problems at the collision point between multimedia, technology, and marketing. With in-depth looks at cloud processing, data- and API-enabled ingenuity, ubiquitous computing, and even more, Converge reveals a roadmap to success.

• Clarifies how to arrange for innovation inside your own organization by applying the guidelines of agile development across your business
• Details how to make a faith around convergence, detailing how to share the story throughout the company
• Outlines how to adapt processes to maintain with and take benefit of rapid scientific change

A book by experts for experts, Converge is approximately rethinking business organizations for a fresh era and empowering your visitors to thrive in a brandname, new world.