Download Your Company Sucks AudioBook Free
Does indeed your company go above and beyond to provide companies a thrilling experience? Are you loved by your visitors? Are your employees empowered to do whatever it takes to delight your visitors? If not, then you face the risk that your visitors will believe that your company is merely ho hum-or, even as we bluntly put it-your company sucks. But there's an alternative solution. Apple, W Hotels, Manolo Blahnik, Tiffany, Walmart, The Economist and Cheesecake Manufacturer. What do these companies have in common? They have all made the change from being liked to treasured and then have made the quantum jump to departing their customers and clients thrilled. It starts off with managing your business beyond the original, the normal and the acceptable-the good, kind and delightful-to an extreme condition when a company's customers are wildly devoted to the business. Customers will brag about any of it as if it is their own and have an even of allegiance that changes their connections with the business into annuities. Astonishingly, very few companies think about the customer. However the real question is, how do they actually it? Author Draw Stevens walks readers through the process detail by detail. You start with why companies rarely "thrill" their customers, why the aspect of surprise is essential, learning what isn't trained in business institution, and the way to infuse your business with the "thrill" factor. Draw Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing company, and a popular media commentator on a bunch of business matters including marketing, branding, management and sales. He has lent his perception to Carl Icahn on Fox Business Network, Associated Press, CNN International and Bloomberg TV to CNBC, MSNBC, NPR and Bloomberg Radio. Stevens also offers a wildly successful blog, Unconventional Thinking, ranked on the list of "Top 6 Marketing Personal blogs on the globe," by www.blogged.com.
