Download Inside the Box: A Proven System of Creativity for Breakthrough Results AudioBook Free
The traditional frame of mind toward imagination in the American business world is to "think outside the box": to brainstorm without restraint hoping of creating a discovery idea, often in occasions of problems. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Pack demonstrates Systematic Inventive Thinking (SIT), a way that systemizes imagination within the corporate and business culture. SIT requires thinking "inside the box", employed in one's familiar world to produce new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of any corporate and business culture, but none of them takes the impressive and unconventional methodology of Inside the Pack. SIT's techniques and key points have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Pack shows how companies have effectively used SIT in business settings as diverse as medicine, technology, new product development, and food presentation. With "inside the box" thinking, companies of any size may become sufficiently creative to solve problems even before they develop and also to innovate on an ongoing basis.
