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Steve Jobs acquired it. George Clooney has it. So does indeed Don Draper. Charisma is intangible but powerful - the personality trait that's used to gain friends and affect people. Olivia Fox Cabane wasn't born with it. She was a high-school outcast in a country where she didn't easily fit into, a socially uncomfortable teen baffled by the nuance of social relationships. But she was also an analytical thinker. After senior high school, she found ways to invert engineer her own shortcomings. And she was so successful that business executives now pay her to do the same to them. Cabane combines the most common self-help spiel with a medication dosage of knowledge, but do her says stand up to scrutiny? And exactly what does her success tell us about charisma? In an in-depth analysis of the girl who demonstrates to technology power brokerages to become more human, copy writer Teresa Chin examines the knowledge of charisma, and asks exactly why Silicon Valley needs a charisma coach in the first place.
