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The intention of this book is to provide a holistic approach to employing the lesbian, homosexual, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach initiatives to the LGBT community you must be genuine and translucent in your procedure. You must also provide a plan for success. A solid targeted campaign takes a solid marketing intend to back it up. This book can not only teach you successful communications strategies for getting and keeping LGBT customers, but it will also demonstrate the first steps you can take in building a marketing plan created for success. The testimonies, advice and instruction in this book stem from my own personal experience in dealing with the lesbian, homosexual, bisexual and transgender community. You might find different pathways to a success for you and that's amazing. Consider writing your success storyline at jenntgrace.com


Category: Gay & Lesbian

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Publisher

Jenn T. Grace

Language

English

ISBN

DATE

2013-07

Author

Jenn T. Grace

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