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Next technology companies don't just focus on existing marketplaces, they create new ones - plus they pay Henry Maddox top dollar to show them how. Maddox uses complex marketing ways of break apart large marketplaces into smaller, more profitable, use hungry ones. Combined with modern data mining (known as big data), these techniques allow companies to not only benefit from consumers, but control them. But when Henry is forced to face how his techniques have an effect on real people, he realizes he has inadvertently given firms the energy to destroy culture because of their own ends. The Curtain explores the effect that increasingly complex data manipulation is wearing our communities, families, and daily lives. In an age of digital interruptions, who remembers the transcendent morality that has made past civilizations prosper? When firms hold the technology and motive to yank people apart, what helps to keep us together?
