Download The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business. AudioBook Free
Decisions equivalent success - little or nothing happens until one is manufactured. Businesses make an incredible number of decisions every day. But once in a great while a innovator makes a really game-changing decision that shifts not only the strategy of an individual company but how everyone does business. These big decisions are counterintuitive - each goes against the traditional knowledge. In hindsight, taking a different route may seem easy, but these bet-the-company movements involve drama, hesitation, and high stress. What made Apple's table bring back Steve Jobs to the company? How performed Johnson & Johnson decide to recall every container of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the pay of his autoworkers, and exactly how performed that change the American economy for another hundred years? Here, management expert Verne Harnish, the CEO of Gazelles, and editors of Lot of money supply the background stories behind the greatest business decisions ever. In this completely original book, you'll get a glimpse into the thought processes leading up to these groundbreaking occasions and will learn how the decisions have shaped the thinking about today's top market leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which talks about the value of decision making in creating a successful company.
