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The words "lean marketing" have been one of the buzzwords of business for a few years now, but under the buzzword lays a strong, successful and above all good sense strategy. The low fat marketing process is in fact nothing new. The business tactics it uses are well-known and trusted. Despite this, most businesses do not follow them in any particular order or manner. Why is low fat marketing special is that it organizes its techniques into a coherent, easy to follow strategy. These steps can be followed detail by detail never to only launch an effective business, but stop you from releasing an unsuccessful business.
