Download Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't) AudioBook Free
The technology industry regularly invests vast amounts of us dollars into products that will never find mainstream consumer success. They are unsuccessful because of 1 simple reason: poor marketing. The industry is going out of billions of us dollars on the table because most companies have no idea how to turn their customers into brand evangelists. In Evangelist Marketing: What Apple, Amazon . com, and Netfix Understand About Their Customers (That YOUR ORGANIZATION Probably Doesn't), Alex L. Goldfayn, a seasoned technology and gadgets consultant, stocks the marketing intelligence he's garnered after working with dozens of the very best technology makers in the world, including T-Mobile, Sony, Nokia, Blackberry, plus more.In Evangelist Marketing, Goldfayn breaks down what more than 98% of gadgets companies get incorrect about marketing - from advertising terms to poor press releases to the incorrect people on their staff - and why they must be working hard to improve in a attempting economic climate. The firms who market well are few in number but the the greater part are placing their companies long-term success in danger.As a reliable marketing and PR expert for the consumer gadgets industry, Goldfayn -- a former Chicago Tribune columnist -- extends to more than 117 million consumers each year, through consulting companies such as Amazon . com, Sony, and T-Mobile; his daily drive-time radio program, "The Technology Tailor Minute," that is broadcast on more than 325 channels; and his popular blog. Additionally, Goldfayn has been previously syndicated in more than 300 publications worldwide and has shared more than 400 print articles on gadgets and industry marketing.The consumer gadgets industry creates a few of the world's best and smartest products. And today Evangelist Marketing shows companies how to proceed with them.
