Download Thinking in New Boxes: A New Paradigm for Business Creativity AudioBook Free
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it seemed for an idea beyond adding new sizes and ink colors. Someone suggested lighters. Lighters? With an idea that felt crazy at first, that bright exec, instead of discovering BIC as a pen company - an enterprise in the pen "box" - figured out that there is growth to be found in the disposable "box". And he was right. There are disposable BIC lighters, razors, even mobile phones. The company opened its door to a bunch of opportunities. It invented a new field. Your organization can, too. And thinking "from the field" is not the response. True ingenuity needs framework, hard research, and bold brainstorming. It needs to start out thinking in new bins - a innovative process for lasting creativity from two strategic innovation experts from Boston Consulting Group (BCG). To create sense of the world, we all count on assumptions, on models - on what Luc de Brabandere and Alan Iny call "boxes". If we are unaware of our bins, they can blind us to dangers and opportunities. This progressive book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:
- Doubt everything: Problem your current perspectives
- Probe the possible. Explore options around you.
- Diverge. Create many new and fascinating ideas, even if indeed they seem to be absurd.
- Converge. Evaluate and select the ideas that will drive breakthrough results.
- Reevaluate. Relentlessly. No idea may be beneficial forever. And do we mention Reevaluate? Relentlessly. Imagination is paramount if you are to prosper in a time of accelerating change. Replete with sensible and potent creativity tools, and boasting fascinating case studies from BIC to Ford to Investor Joe's, Thinking in New Containers can help you as well as your company overcome neglected opportunities and stay prior to the curve. This publication is not a simpleminded checklist. That is Thinking in New Containers. And it will be fun. (We promise.)
