Download For the Win: How Game Thinking Can Revolutionize Your Business AudioBook Free

Take your business to another level - for the get. Millions flock to their computers, consoles, cell phones, tablets, and social networks each day to experience Wow, Farmville, Scrabble, and many other games, generating billions in sales every year. The careful and skilled construction of these games is built on years of research into individuals motivation and mindset: A well-designed game will go to the motivational heart of the individuals psyche. In For the Be successful, creators Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only real ones benefiting from game design. Werbach and Hunter are legal professionals and Wow players who created the world's first course on gamification at the Wharton Institution. Within their audiobook, they disclose how game thinking - handling problems such as a game designer - can motivate employees and customers and create engaging experience that can transform your business. For the Be successful uncovers how a variety of companies are efficiently using game thinking. In addition, it offers an explanation of when gamifying makes the most sense and a six-step construction for using games for marketing, production enhancement, innovation, staff motivation, customer proposal, and more. In such a illuminating guide, Werbach and Hunter disclose how game thinking can yield winning solutions to real-world business problems. Let the games begin!

Category: Management

Details

Publisher	Gildan Media, LLC
Language	English
ISBN
DATE	2013-09
Author	Kevin Werbach

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