Download Customer Centricity: Focus on the Right Customers for Strategic Advantage AudioBook Free
Not absolutely all customers are created equal. Despite what the exhausted old adage says, the customer is not necessarily right. Not absolutely all customers deserve your very best efforts: In the world of customer centricity, there are good customers...and then there is pretty much everyone else. Upending some of our most important values, renowned behavioral data expert Peter Fader, Co-Director with the Wharton Customer Analytics Effort, helps businesses radically rethink the way they relate with customers. He provides insights to help you revamp your performance metrics, product development, customer romance management, and company in order to be sure to focus on the needs of your most valuable customers and increase profits for the future. Gildan Press is happy to bring you another Wharton Digital Press Audiobook. These distinctive audiobooks support the essential tools that may be applied to every facet of your career.
