A Novel Introduction to Corporate Finance

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Many introductory Corporate Finance textbooks tout their interesting, real-world examples, however they often fail to maintain students' interest. A Novel Introduction to Corporate Fund offers a unique, innovative, and relaxing contrast. Organised as a work of literary fiction, the e book successfully uses a compelling narrative to tell the "story" of corporate finance. Students find out about struggling finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Refreshments. Eric becomes a mentor to Derek. Both meet every week as Eric shares the storyline of how Caspian Sea Refreshments grew from a humble lemonade stand to a publicly bought and sold company. Their interactions provide an interesting context where the fundamental concepts and principles of Corporate Fund are presented, both to Derek and the student reader. Storyline twists provide opportunities for additional examination and dialogue of ethics in the organization world. A Novel Introduction to Corporate Fund successfully uses fiction to provide students with a realistic, coherent view of what a organization is, how it involves be, and just why finance takes on an important role in corporate development and progress.


Category: Corporate Finance

Details

Publisher

Audible Studios

Language

English

ISBN

DATE

2013-10

Author

Jonathan Manley Godbey

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