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A necessary business owners' field guide to avoiding the common pitfalls of using and running a business, this publication is filled up with real stories relevant to any business owner. But It's My Business takes a useful, upbeat and candid look at why, as a business owner, you need to check out some guidelines but others are created to be broken. It also discusses the way to get the biggest bang for your buck in areas such as your employees, your web presence, building a brand, and leveraging finances.
