Download Global Brand Power: Leveraging Branding for Long-Term Growth AudioBook Free
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: Their reviews travel with lightning acceleration through social advertising and the web and across countries and diverse cultures. A brandname must be flexible enough to allow for reasonable category and product-line extensions, flexible enough to improve with powerful market conditions, constant enough so that consumers who travel bodily or virtually will not be confused, and targeted enough to provide clear differentiation from your competition. Strong brands are usually more than internationally recognizable; they are really critical assets that can make a significant contribution to your company's bottom line. In Global Brand Vitality, Kahn brings brand management into the 21st century, responding to how branding plays a part in the purchase process and how to position a solid global brand, from identifying the appropriate competitive set, supplying a sustainable differential gain, and focusing on the right proper section. This essential guide also covers how customer possession of your brand affects marketing strategy, options for evaluating brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency - where one slip-up can bypass the globe via social advertising instantaneously. Filled with reviews about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and superstars like Female Gaga are leveraging their brands, Global Brand Vitality is the one audiobook you'll need to implement a powerful brand technique for your firm.
