Download What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest AudioBook Free
Discover proven approaches for building powerful, world-class brands. It's appealing to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary head. However, these businesses all followed specific methods and key points that changed their standard brands into industry market leaders. Quite simply, great brands can be built - and Denise Lee Yohn recognizes just how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do instructs an progressive brand-as-business strategy that enhances brand personal information while boosting income, bettering company culture, and creating stronger stakeholder relationships. Pulling from 25 years of talking to work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn points out key key points of her brand-as-business strategy. This booklet:
- Reveals the seven key key points that the world's best brands constantly implement
- Presents case studies that explore the brand building successes and failures of companies of all sizes, including IBM, Lululemon, Chipotle Mexican Grill, and other exceptional brands
- Provides tools and strategies that organizations can start using right away
