Download Hooked: How to Build Habit-Forming Products AudioBook Free
**Take note: In response to listener feedback, the audio upon this reserve was redone by professional narration on October 10, 2014. The quality is much upgraded.** Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern root how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of providing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is helpful information to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about things that control our manners, this audiobook gives listeners: • Practical insights to produce user habits that stay. • Actionable steps for building products people love. • Behavioral techniques employed by Tweets, Instagram, Pinterest, and other habit-forming products. Nir Eyal distilled years of research, talking to and practical experience to create a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, mindset and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
