Download Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists AudioBook Free
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) says the compelling account of the war between the market developments that are redrawing the entire world wine beverages map and the terroirists who withstand them. Wines and your wine business are at a crucial crossroad today, altered by three powerful causes. Veseth starts with the first power, globalization, which is shifting the guts of your wine world as global wine beverages markets provide lovers with a wealthy but overwhelming array of selections. Two Buck Chuck, the second power, symbolizes the go up of top quality products like the famous Charles Shaw wines sold in Investor Joe's stores. Branded corporate wines simplify the worldwide wine beverages market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine beverages, sacrificing terroir to attain marketable, McWine stability. Will globalization and Two Buck Chuck destroy the substance of wine beverages? Perhaps, but not without a attack, Veseth argues. He counts on "the revenge of the terroirists" to save lots of wine's soul. But it will not be easy as wine beverages expands to unique new marketplaces such as China and the notion of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a good future for wine beverages in an participating tour-de-force that will appeal to all fans of wine, whether it be boxed, bagged, or bottled.
