How Brands Grow: What Marketers Don

Download How Brands Grow: What Marketers Don't Know AudioBook Free

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price deals really do and how loyalty programs really affect loyalty, How Brands Grow reveals decades of research in a style that is written for marketing pros to grow their brands. It's the first audiobook to present these laws and regulations in context and also to explore their so this means and application. Probably the most distinctive element to this audiobook would be that the laws presented are proven; they have been found to hold over numerous conditions, time and countries. This is unlike most marketing text messages and even, much information provides research that much modern marketing theory is definately not soundly based.


Category: Research

Details

Publisher

Audible Studios

Language

English

ISBN

DATE

2014-02

Author

Byron Sharp

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