Download Status Update: Celebrity, Publicity, and Branding in the Social Media Age AudioBook Free
Social media technologies such as YouTube, Tweets, and Facebook promised a fresh participatory online culture. Yet, technology insider Alice Marwick contends in this insightful e book, "Web 2 2.0" only urged a preoccupation with status and attention. Her original research - which includes conversations with internet marketers, Internet superstars, and Silicon Valley journalists - explores the culture and ideology of San Francisco's tech community in the time between the dot com increase and the App store, when metropolis was the world's centre of social mass media development. Marwick argues that early on groundbreaking goals have failed to materialize: even though many continue to view social mass media as democratic, these technologies instead change users into marketers and self-promoters, and leave technology companies poised to violate personal privacy and also to prioritize gains over contribution. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - showing that Web 2 2.0 did not provide a ethnic revolution, but only furthered inequality and strengthened traditional sociable stratification, demarcated by competition, school, and gender.
