Tiebreaker Selling (Harvard Business Review)

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Wayne C. Anderson, a teacher of marketing and general distribution at Northwestern University's Kellogg Institution of Management, Wayne A. Narus, a teacher of business marketing Wake Forest College or university, and Marc Wouters, a teacher of management accounting at Karlsruhe Institute of Technology and the College or university of Amsterdam, statement on how nonstrategic suppliers can help customers solve important problems.This article was first posted in the March 2014 problem of Harvard Business Review.


Category: Business & Money

Details

Publisher

Harvard Business School

Language

English

ISBN

DATE

2014-03

Author

Todd Mundt

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