Download The Personal Experience Effect: Big Brand Theory Applied to Personal Life AudioBook Free
When there is someone who can teach you how to specify and create your individual brand, see your face is master internet entrepreneur Jim Joseph. The best-selling author of The Experience Result has turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, seeking to re-create themselves and build new skill models, the value of an individual brand becomes paramount. As we market ourselves for new professions or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, characteristics or experiences that people project make a brand that works for all of us? Quite simply, how do we make a Personal Experience Result? Peppered with relevant cases, the book identifies what this means to be a brand. The choices we make, their logical and psychological components, the vitality we expend toward their projection...each one of these and more get into creating our personal brands. How do we keep everything conscious and constant? A personal brand, like worthwhile brand, needs to be consciously supervised and controlled. Sometimes, as with corporate brands, a way of measuring fire-fighting may be needed. This reserve shows us the what, the why, and the how. The Personal Experience Result isn't just about big-picture strategy. Useful details are reviewed, too. For instance, an entire section is dedicated to creating the perfect elevator pitch. How do an individual brand work not simply for today but into the future? Can an individual brand be improved over time? What options of circumspection are essential inside our digital time, when memories can stay online long after they are erased inside our minds? The author shares this plus more, honestly and caringly, narrating personal encounters as well as discussing celebrity brands.
