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- Four ideas of traditional business
- Three phases of content creation
- How to get clear on your goal for creating content
- How to choose which content format (writing, video tutorial, sound, etc.) is right for you
- What to say in your content
- Writing your client reports/case studies
- Getting more comfortable with making videos
- Keyword research
- How I overcame 30 years of writer's block
- Creating your transformational construction
- Which content should be free versus paid
- The path to awesome content
- Practical techniques for making your content great
- How to spread your content
- Keeping track of your very best content
- Creating a tempo of content posting that works for you
