Download Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers AudioBook Free
Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and also you) ready to package with them? Dismiss a valid problem and you could be the next viral sensation for all the wrong reasons. But surrender to every demand and you may well be used with the often petty grievances of your most severe customers and find yourself pandering to them with freebies, discounts, and special attention. That will cost you money and time, as well as perhaps worse, do little or nothing to solve the main problem. Imagine if the customer's dissatisfaction was the result of your sales procedures, your insufficient training, or the anticipations gap created from your marketing people, not the customer's mistake at all? Imagine if you could transform those customers into your best customers by causing a few simple changes? Interacting with Difficult Customers will highlight:
- How to stop using gimmicks and strategy marketing promotions to encourage duplicate business and the alternatives that could keep your visitors salivating to get more.
- How "Hungry Hippos" and "Problem Children" are sapping your employees hard work and what to do about them.
- The actions that turn great customers into dissatisfied critics and how to improve them.
