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Roberta Prescott Reed is both her father's namesake and his nemesis, and has been diametrically opposed to everything he stands for in his business procedures at Reed Public Relations for as long as she can remember. From her first impulsive and very public stand against him chained to a tree in a mud-spattered old expansion forest in Oregon, she's committed her life to countering the disinformation her father and his company, representing the most egregious and corrupt polluters on earth, disseminates to discredit environmentally friendly movement. After 10 years on opposite attributes of every environmental concern, his sudden loss of life in 1994 becomes her life upside down when she, his business partners, and his clients are shocked to learn that he has known as her CEO of Reed Public Relations. With her friends by her aspect, brothers Evan and Steven Manning, and her closest friend Summer Sparrow, a new generation of leaders calls for the reins at RPR, a generation who possess a profound reverence for the very small blue planet we call home and believe that environmental activism must be a top priority of every business, and she makes it her mission to bring her father's clients, now her clients, into a 21st-century state of mind of true corporate and business environmental responsibility. From corridors of power in Washington, D.C., to the sophisticated shores of the Cote d'Azur, The Outcasts of Eden is filled with complexity and unpredicted surprises, and instructs the moving account of the opposing makes of environmental activism and business, and the generational shift in pondering as the movements struggled to be accepted as an essential and expected part of doing business around the world.
