Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People

Download Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People AudioBook Free

Lead your business the Starbucks way. Foreword by Herve Humler, Chief executive and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a ethnical phenomenon - due to the business's exemplary leadership methods. Joseph Michelli, author of the Wall structure Streets Journal, USA Today, and Businessweek best owner The Starbucks Experience, points out that the international success of Starbucks commences with a promise: To inspire and nurture the human spirit - one person, one cup, and one area at a time. Michelli offers a point of view on the control key points that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn - one of the few true turnaround experiences of the time. And the business continues to grow dramatically, joining new marketplaces and channels with fresh products and technology. In Leading the Starbucks Way, Michelli establishes five actionable key points that power long-term global sustainability at Starbucks and you can use in virtually any company, in virtually any industry:

  • Savor and Elevate
  • Love to become Loved
  • Reach for Common Ground
  • Mobilize the Connection
  • Cherish and Challenge Your Legacy
Leading the Starbucks Way is a penetrating go through the inner workings of 1 of today's most successful brands. The business gave Michelli one-on-one access to a variety of employees (called companions) to create this reserve - from baristas to older market leaders, including Howard Schultz, chairman, chief executive, and chief executive officer. In short, success is focused on adoring your product, adoring your customers, and adoring your employees. Sincerely. Unfailingly. Even in the face of business challenges.


Category: Company Profiles

Details

Publisher

Brilliance Audio

Language

English

ISBN

DATE

2014-04

Author

Joseph A. Michelli

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