Download Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing AudioBook Free
"This reserve is a good work of genius. The Difference Map is now an essential component if you are serious about doing work that counts, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin) Marketing is not really a department - it's the tale of how you create difference for your customers. We put in $500 billion globally on advertising in 2013. Each year we're spending more money, to interrupt more folks, more often, with messages they don't really care about and don't focus on. We've come to assume that the best way to succeed is to have an advantage - by being different or better, more apparent, or just plain louder. What if, instead of finding ways to be one step ahead of your competition, you might build and market your business to give people a reason to choose you? Imagine if you might completely reinvent a category or experience? Imagine if you could stop trying to beat the competition, and become the competition? Difference lifts the lid about how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a fresh one-page way for reimagining your business and reinventing your marketing. It can help you to recognize opportunities that create value, to develop products and services that folks want, also to matter to your customers.
