When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward

Download When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward AudioBook Free

This is a complete and useful guide which highlights the creators' new strategic approaches to advertising when the customer initially declines or is repellent on the sales opportunity. Hopkins and Katt clarify that a lot of sales reps take a traditional linear approach to advertising, but that the secret in closing is at going for a more creative and round approach. That's the key. It all starts off with the way the buyer initially says, "No." Way too many sales reps don't pay close attention concerning how that's offered. Hopkins and Katt explain that "no" may suggest all sorts of other options - strategies that can eventually lead to the customer actually declaring yes. The authors create a novel principle called the Circle of Persuasion that provides sales reps a new strategy in this potentially tricky process. On the way, When Clients Say No details prescriptive steps and even sample dialogues that will instruct and guide sales pros about how to best cultivate buyer-seller romantic relationships. There's particular emphasis about how to establish the type of rapport that finally leads to an effective close.


Category: Negotiating

Details

Publisher

Hachette Audio

Language

English

ISBN

DATE

2014-04

Author

Tom Hopkins

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