Download Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration AudioBook Free
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Computer animation Studios, comes an incisive e book about creativity in business - certain to appeal to visitors of Daniel Red, Tom Peters, and Chip and Dan Heath. Imagination, Inc. is a e book for managers who wish to lead their employees to new levels, a manual for anybody who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Computer animation - into the meetings, postmortems, and "Braintrust" periods where some of the most successful films in history are made. It really is, at heart, a book about how exactly to build a creative culture - but additionally it is, as Pixar co-founder and leader Ed Catmull writes, "a manifestation of the ideas that I really believe make the best in us possible." For nearly 20 years, Pixar has dominated the world of computer animation, producing such cherished movies as the Toy Report trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, that have gone to set box-office information and garner 30 Academy Prizes. The joyousness of the storytelling, the inventive plots, the mental authenticity: In a few ways, Pixar films are an subject lesson in what imagination really is. Here, in this e book, Catmull reveals the ideals and techniques that contain made Pixar so broadly admired - therefore profitable. As a young man, Ed Catmull possessed a wish: to help make the first computer-animated movie. He nurtured that wish as a PhD scholar at the School of Utah, where many computer knowledge pioneers received their start, and then forged a collaboration with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Report was released, changing animation permanently. The essential element in that movie's success - and in the 13 films that followed - was the initial environment that Catmull and his acquaintances built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
- Give smart to a mediocre team, and they'll screw it up. But give a mediocre idea to a great team, and they'll either fix it or produce something better.
- If you don't strive to discover what is unseen and understand its aspect, you will be ill prepared to lead.
- It's not the manager's job to prevent risks. It's the manager's job to make it safe for others for taking them.
- The cost of protecting against problems is often much larger than the price tag on correcting them.
- A company's communication composition should not mirror its organizational composition. Everybody should be able to speak to anybody.
- Do not believe that general contract will lead to change - it requires substantial energy to go a group, even though all are up to speed.
