Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

Download Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design AudioBook Free

A real-world guide to mobile marketing from the top of digital initiatives at Saatchi & Saatchi worldwide.The continuing future of marketing is mobile, with seventy-five percent of the world's human population having access to a cellular phone and the common American spending 82 minutes per day using her phone for activities other than communicating. To traditional marketers not really acquainted with the special problems of mobile marketing, this place feels complicated and even terrifying. Mobile Magic provides a bird's-eye view of the procedure of fabricating great mobile marketing in one of the world's most experienced and successful professionals.


Category: Advertising

Details

Publisher

Audible Studios
Language

English
ISBN

DATE

2014-04
Author

Tom Eslinger

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