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This marketing vintage has been expanded to include new commentary and a bonus booklet: The 11 Immutable Laws and regulations of Internet Branding. Smart and accessible, The 22 Immutable Laws and regulations of Branding is the definitive text message on branding, pairing anecdotes about some of the best brands on the globe, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Incorporating The 22 Immutable Laws and regulations of Branding and The 11 Immutable Laws and regulations of Internet Branding, this booklet proclaims that the only way to stand out in today's software industry is to build your service or product into a brandname - and provides the step-by-step instructions you need to do so. The 22 Immutable Laws and regulations of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to determine Internet brands. The 22 Immutable Laws and regulations of Branding is the fundamental primer on building a category-dominating, world-class brand.
