True Story: How to Combine Story and Action to Transform Your Business

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Today's most successful businesses are storydoers. They create products and services that, from the very starting, are manifestations of an authentic and significant story - one told primarily through action, not advertising. In True Report, creative executive Ty Montague argues that any business, no matter size or industry, can embrace the guidelines of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then transmit through every action they take (from product design to customer support to marketing). Montague shows why storydoing businesses are nimble, more adaptive to change, and more effectively run businesses.


Category: Systems & Planning

Details

Publisher

HighBridge, a division of Recorded Books

Language

English

ISBN

DATE

2014-05

Author

Ty Montague

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