Download Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones AudioBook Free
Simplify your multi-screen marketing by adding consumers at the guts of your strategy. The surge of the digital age group means that consumers have unprecedented access to information, and they're no longer enthusiastic about a "one size works with all monitors" experience. Multi-screen Marketing: The Seven Things You should know to Reach Your Customers Across TVs, Personal computers, Tablets, and Mobile Cell phones is a thorough guide to understanding the multi-screen consumer. Compiled by thought market leaders from Microsoft's Advertising department, the book identifies what drives consumer habit across devices and digital platforms - sequentially, concurrently, at home, at the job, and everywhere among. The underlying notion is the fact marketers need to go beyond a technology feature-obsessed strategy, in which a device's capabilities determine one's marketing plan, and instead, give attention to the fundamental needs and motivations with their customers. This approach can help marketers simplify their strategy, while enabling these to leverage the right screen with the right concept in the right instant. Companies are learning that using the same legacy television set advertising and content across all digital press will not help them break through the chaos. To truly take good thing about the unprecedented opportunity offered up by the multi-screen world, the authors show how bringing consumers securely back into focus will in the end deliver more value for marketers. Listeners will learn how to tailor their method of most effectively reach their customers through the following multi-screen pathways:
- Content Grazing : uses 2+ monitors for unrelated content
- Quantum: transitions sequential activity from one screen to some other
- Investigative Spider-Webbing : views related content on 2+ monitors
- Community Spider-Webbing: posting and linking with others on 2+ monitors
