Download Inspired: How to Create Tech Products Customers Love, Second Edition AudioBook Free
Just how do today's most successful tech companies - Amazon, Yahoo, Facebook, Netflix, Tesla - design, develop, and deploy the merchandise that have earned the love of actually billions of folks round the world? Perhaps amazingly, they are doing it very differently from almost all tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a grasp category in how to structure and staff a captivating and successful product group and how to discover and deliver technology products that your visitors will love - and that is wonderful for your business. With portions on assembling the right people and skillsets, sensing the right product, embracing a powerful yet light and portable process, and creating a solid product culture, listeners can take the info they learn and immediately leverage it of their own organizations - significantly enhancing their own product attempts. Whether you're an early stage start-up working to reach product/market fit or a growth-stage company working to size your product group or a large, long-established company looking to regain your capability to regularly deliver new value for your visitors, Inspired will take you as well as your product group to a fresh level of customer engagement, steady innovation, and business success. Filled with the author's own personal tales - and profiles of some of today's most successful product professionals and technology-powered product companies, including Adobe, Apple, BBC, Yahoo, Microsoft, and Netflix - Inspired will highlight how to carefully turn the dial of your product attempts, creating technology products your visitors love. The first model of Inspired, published 10 years before, proven itself as the primary reference point for technology product professionals and can be found on the shelves of almost every successful technology product company worldwide. This completely updated second model stocks the same purpose of being the most effective source for technology product professionals, yet it is totally new - sharing the latest procedures and techniques of today's most successful tech product companies and the men and women behind every great product.
