Download The Best of the Gallup Management Journal 2001-2007 AudioBook Free
Since 2001, the Gallup Management Journal has provided leaders with essential insights into controlling the human part of these businesses - their employees and customers. This book features the highlights of the first seven many years of the GMJ: more than 50 thought-provoking articles with actionable ideas, grounded in years of Gallup management research. The Best of the Gallup Management Journal 2001-2007 could not be more relevant today, as professionals continue to struggle with the move into a 21st hundred years global current economic climate. Many leaders have reengineered and reorganized their companies numerous times. But what remains is the biggest business challenge of all: bettering and perfecting relationships with customers and with the employees who indulge them. More than anything, professionals and managers need quantifiable, measurable strategies for making the "intangible" part of these businesses as successful and profitable as possible. For years, "hard-headed" business leaders and gurus have said that it's impossible to assess these intangibles. The GMJ argues that they are wrong, and this book offers confirmation. Attracting on interviews with millions of employees and customers worldwide, the articles and interviews in these minutes cover topics like the easiest way to get meaningful employee feedback, why customer satisfaction is the incorrect measure, the 12 components of great managing, why most advertising fails, and the impact of positive authority. A variety of voices from within and beyond Gallup is included in these minutes. A Ritz-Carlton exec says how his company is reinventing its world-class brand, while a innovator at Ann Taylor identifies how the dealer invests in ability. Nobel Prize success Daniel Kahneman probes how customers think, while one of the inventors of the web, Vinton Cerf, speculates on the future of his creation. With its exciting writing and penetrating, research-driven insights, The Best of the Gallup Management Journal 2001-2007 is vital listening for leaders who want to indulge employees and customers in a hyper-competitive and ever-changing global current economic climate.
