Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Download Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale AudioBook Free

Despite all the high-tech tools open to salespeople, the most personal method still works best. Storytelling packages the emotional punch to turn tedious presentations into successful relationships. It clarifies products in ways that resonate; it links people and creates momentum. Reviews talk with the part of the brain where decisions are made. Paul Smith, writer of the acclaimed Lead with a Tale, shifts his best-selling method to the sales market. In Sell with a Tale, he recognizes the ingredients of the very most effective sales experiences and discloses how to:

  • Choose the right account
  • Craft a convincing and memorable narrative
  • Include challenge, issue, and quality
  • Use experiences to present yourself, build rapport, address objections, add value, bring data to life, create a feeling of urgency, and much more
Complete with model experiences, skill-building exercises, and enlightening good examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and sensible guide provides you the various tools you need to turn your experience into experiences that sell.


Category: Marketing

Details

Publisher

Audible Studios
Language

English
ISBN

DATE

2016-10
Author

Paul Smith

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