Download Impossible to Ignore: Creating Memorable Content to Influence Decisions AudioBook Free
A groundbreaking approach to creating memorable communications that are easy to process, hard to ignore, and impossible to dismiss - using the latest in brain technology. Audiences ignore up to 90% of what you speak. How can your employees and customers opt to take action on your concept if they only keep in mind a 10th from it? How do you know which 10th they'll keep in mind? How do you want to stay on their brains long enough to spark the action you will need? Many experts have offered techniques on how to boost your own recollection, however, not how to affect other people's recollection - and impact their decisions. Attracting on the latest research in neuroscience and cognitive mindset, Carmen Simon, PhD, reveals how to prevent the hazards of random recall and deliver the ideal amount of content. No more redundant conferences, rambling emails, or anemic presentations. In Impossible to Disregard, she demonstrates how to execute a successful three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's activities This functional guide is filled with case studies, instances, and a checklist to help you put the power of cognitive technology to work for your business. Whether you're giving a presentation, conducting a meeting, providing training, making a sales pitch, or developing a advertising campaign, these field-tested techniques can help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not merely memorable - it's Impossible to Disregard.
