Download The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment AudioBook Free
Mobile has reprogrammed your customers' brains. Your customers now turn with their smartphones for everything. What's tomorrow's weather? Is the flight promptly? Where's the nearest store, and is also this product cheaper there? No matter the question, the answer is on the phone. This Pavlovian response is the mobile head move - the expectation that I could get what I want, anytime, in my immediate context. Your brand-new battleground for customers is this mobile point in time - the moment in which your customer is seeking an answer. If you're there to them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge companies like Nestlé are being successful for the reason that mobile moment. Will you be? Predicated on 200 interviews with enterprisers and major companies throughout the world, The Mobile Brain Shift is the first booklet to explain how you can exploit mobile occasions. You'll learn how to:
- Find your customer's most effective mobile occasions with a mobile point in time audit.
- Master the IDEA Cycle, the business willpower for exploiting mobile. Align your business and technology clubs in four steps: Identify, Design, Engineer, Analyze.
- Manufacture mobile occasions as Krispy Kreme does indeed - it delivers a press notification when hot doughnuts are prepared near you. Result: 500,000 iphone app downloads, followed by a double-digit upsurge in same-store sales.
- Turn one-time revenue into ongoing services and engagement, as the Nest thermostat does indeed. And master new business models, as Philips and Uber do. Find ways to impose more and create indelible customer commitment.
- Change your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile.
