Download Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution AudioBook Free
What happens when a renowned river guide clubs up with the CEO of one of the largest - and least Earth-friendly - companies in the world? Nothing less than a inexperienced business revolution uncovers Pulitzer Prize-winning journalist and bestselling author Edward Humes in his arresting new publication, Drive of Characteristics: The Improbable Story of Wal-Mart's Green Revolution. Humes, author of Eco Barons, says the inside storyline of the little-known and unlikely partnership between former Wal-Mart CEO H. Lee Scott and white drinking water expert-turned Blu Skye sustainability expert Jib Ellison, and their battle to redefine what it means to be inexperienced in the world of big business. Their efforts transformed a little project initially designed to insulate Wal-Mart from environmental criticism into a massive sustainability makeover, which now has snowballed beyond the dealer to influence whole industries, from apparel to dairy to banking. Now their fresh undertake sustainability is empowering a online second industrial revolution based on a straightforward real truth: that the clean, inexperienced, efficient, less-wasteful, less polluting way of doing business can even be the most profitable way of doing business.