Download The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market AudioBook Free
Oldness: a sociable construct at probabilities with actuality that constrains how exactly we live after middle years and stifles business pondering on how to best serve several consumers, staff, and innovators that keeps growing bigger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting common myths about aging with groundbreaking multidisciplinary research into what older people actually want - not what normal wisdom suggests they need. In The Endurance Market, Coughlin supplies the framing and insight business market leaders need to serve the getting older market: an enormous, diverse group of consumers representing every possible degree of health and prosperity, value about $8 trillion in the United States together and climbing. Coughlin provides profound insight into a human population that constantly defies objectives: people who, through their ongoing personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded eyesight of longer life that hardly any in business grasp. His concentrate on women - they outnumber men, control home spending and money, and are leading the charge toward tomorrow's creative new narrative of later life - is particularly illuminating. Coughlin pinpoints the gap between myth and actuality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to create a new knowledge of the moving physiological, cognitive, sociable, family, and mental realities of the longevity overall economy.
