Download Brands and Bulls**t.: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. AudioBook Free
As a digital internet entrepreneur, are you marketing banner advertisements or building brands? Do you even know what a brand decision tree or a category ladder is? Most likely not. Well, it's not your fault. You most likely grew up within a digital marketing environment. You had no brand mentor. However, your future career success is determined by your capacity to grow from being truly a digital internet entrepreneur to becoming a brand expert. Brands and Bulls**t. whitening strips away the puzzle of branding and gives you a branding primer necessary for each digital internet entrepreneur. This new branding audiobook offers you the understanding and tools to learn how to master online marketing strategy and branding. It really is filled with over twenty years of expertise working with among the better brands and branding experts on earth. Add knowledge, knowledge and value to your marketing career. This audiobook will help you:
- Understand what branding in a digital world really means
- Learn how to create a powerful brand that creates a customer "sense"
- Create specific brand strategies that really work in the marketplace
- Review 10 possible brand strategies and understand their potential
- Understand how positioning and category ladders work and why
- Utilize tools like brand decision trees to simplify intricate brand selections
- Create a branding technique for a client or company that targets a blue ocean
- Begin to comprehend the new four P's of marketing and their impact
- Learn how to quickly generate a brand plan with the BrandPlanr
