Download Dual Transformation: How to Reposition Today's Business While Creating the Future AudioBook Free
Game-changing disruptions will probably unfold on your watch. Prepare yourself. In Dual Change, Scott Anthony, Clark Gilbert, and Make Johnson propose a functional and sustainable approach to one of the greatest challenges facing market leaders today: transforming your business in the face of imminent disruption. Dual Change shows you how your company will come out of market shift stronger and more profitable, because the threat of disruption is also the best opportunity a command team will ever face. Disruptive change starts a windows of possibility to create substantial new markets. It is the moment when a market also-ran may become a market leader. It is the minute when business legacies are created. That moment starts off with the center dual transformation framework:
- Change A: Repositioning today's business to increase its resilience, such as how Adobe boldly shifted from retailing packed software to providing software as something.
- Change B: Creating a fresh growth engine unit, such as how Amazon became the world's major supplier of cloud processing services.
- Capabilities website link: Fighting with each other unfairly by taking good thing about difficult-to-replicate investments without succumbing to the "sucking audio of the center."