Dual Transformation: How to Reposition Today

Download Dual Transformation: How to Reposition Today's Business While Creating the Future AudioBook Free

Game-changing disruptions will probably unfold on your watch. Prepare yourself. In Dual Change, Scott Anthony, Clark Gilbert, and Make Johnson propose a functional and sustainable approach to one of the greatest challenges facing market leaders today: transforming your business in the face of imminent disruption. Dual Change shows you how your company will come out of market shift stronger and more profitable, because the threat of disruption is also the best opportunity a command team will ever face. Disruptive change starts a windows of possibility to create substantial new markets. It is the moment when a market also-ran may become a market leader. It is the minute when business legacies are created. That moment starts off with the center dual transformation framework:

  • Change A: Repositioning today's business to increase its resilience, such as how Adobe boldly shifted from retailing packed software to providing software as something.
  • Change B: Creating a fresh growth engine unit, such as how Amazon became the world's major supplier of cloud processing services.
  • Capabilities website link: Fighting with each other unfairly by taking good thing about difficult-to-replicate investments without succumbing to the "sucking audio of the center."
Anthony, Gilbert, and Johnson also address the characteristics market leaders must embrace: courage, clearness, attention, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Normal water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own press and publishing company, Dual Change will guide professionals through the quest of creating the next version of themselves, allowing them to own the near future alternatively than be disrupted by it.


Category: Leadership

Details

Publisher

Recorded Books

Language

English

ISBN

DATE

2017-11

Author

Scott D. Anthony

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