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Some of the most successful folks of our times are master storytellers. From Steve Careers to N.R. Narayana Murthy, from Indra Nooyi to Rakesh Jhunjhunwala, the best communicators are those who effectively use reports, analogies, metaphors and even jokes to get their message across. You may be an entrepreneur, trying to sell your business intend to potential investors. You may be the head of a company, looking to affect your employees to follow a fairly unconventional path. Or perhaps a mid-level manager, looking to convince your supervisor to have a chance on the project. No matter which field you are in, there comes a time when you have to persuade and affect and there's no better way to do it than by narrating reports. In fact, the modern designation of chief storytelling official (CSO) - which is said to have begun at Nike in the nineties - is a growing craze in companies. Katha: Inform a Story, Sell a Wish is approximately the skill of storytelling in business. It tells you why stories are essential, when you must notify a story and where to find and tell the very best tales, whether you are conversing to stakeholders, business affiliates, employees or acquaintances. Written in simple, lucid prose, Katha will show why the skill of storytelling could very well be the number-one skill and the way the vitality of storytelling may well be the main element to achieving your targets.
