Download Hitting the Curveballs: How Crisis Can Strengthen and Grow Your Business AudioBook Free
Starting a small business can be easy. Doubling revenue after sacrificing 80 percent of the business's sales force in the depths of the most detrimental recession in 80 years - not really much. Information from the "Great Tough economy" have been grim: 200,000 smaller businesses in the united states were compelled to close their entrances over the past five years, leading to a loss of over three million careers. Given those kind of figures, most smaller businesses are pleased to simply survive these days. But Jay Myers, founder and CEO of Interactive Alternatives, Inc. (ISI) - headquartered in Memphis, Tennessee - needed a different strategy. Myers and his company made a mindful decision in 2007 that they were "not heading to take part in the recession" and weathered both personal and professional crisis to not only fortify the company, but develop ISI's business like never before. A storyteller in mind, Myers offers listeners plenty of sturdy tips and practical advice that any business owner and small-business owner can appreciate and apply. But he also issues these same business people and small business owners to get "out of these safe place" and adopt creative new strategies such as staff accountability and second chances, specific niche market marketing, and using your reserve as your hook. Myers shows small-business owners and business people to not only hit the curveballs that are thrown their way, but actually use them to develop their business like never before.
