Download The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up with Fondue (Plus Baconomics, Superfoods, and Other Secrets from the World of Food Trends) AudioBook Free
Earphones Award Winner (AudioFile Publication) Tastemaker, n. A person with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we have been constantly discovering a new food that will make us healthier, more comfortable, or even in some way cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are all of a sudden a superfood. Recently, that same differentiation happened by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a couple of years ago? And by the way, what exactly is a "superfood" again? In this particular eye-opening, witty work of reportage, David Sax uncovers the world of food tendencies: Where they come from, how they increase, and where they end up. Going from the South Carolina rice storyline of America's leading grain master to Chicago's gluttonous Baconfest, Sax reveals an environment of affect, money, and activism that helps make a decision how are you affected your dish. On his trip, he meets enterprisers, chefs, and even data experts who have made food tendencies a quest and a company. The Tastemakers is filled with entertaining reports and surprising truths about what we eat, how exactly we eat it, and why.
