Download Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business AudioBook Free
Harness "Code Halos" to gain competitive advantage in the digital time Amazon . com beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in earnings growth and value creation are being successful with a new set of rules. These are dominating by handling the info that surrounds people, organizations, procedures, and products - what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. That is significantly beyond "Big Data" and analytics. Code Halos spark new commercial models that can drastically turn market dominance from industry stalwarts to challengers. On this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
- Examines the explosion of digital information that now surrounds us and describes the deep impact this is having on individuals, businesses, and societies
- Shows how the Crossroads Model can help anticipate and navigate the forex market shift
- Provides examples of traditional organizations already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme playground "Magic Group," and Allstate's cellular devices and analytics that transform car insurance