Unthink: And How to Harness the Power of Your Unconscious

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Your life is dominated by your unconscious head: by thoughts you're unaware of and movements you don't understand you are making. Words, colorings, mannerisms, and other cues you don't realise are influencing you change what you think. The self-confidence you have in your capability to reason and to consciously choose how to proceed is caused by a group of illusions that researchers are just just starting to understand. The breakthrough of the illusions will change the way we see ourselves more than the discoveries of Darwin and Copernicus. Unthink explores the unconscious decisions we make, and covers a number of topics, ranging from how we choose politicians and charming partners to more abstract subjects such as whether we can consciously opt to move our fingers. The counter-intuitive observations that Chris makes in the book include:

  • If you want someone to fancy you, wear red and meet them somewhere terrifying.
  • When waitresses do it again customers' orders back again to them rather than just declaring 'yes' they receive bigger tips.
  • To reduce your shopping invoice, start at the ale and appetizers end of the store and work backwards.
  • If you sit someone in an upright seat when you provide them with good news they will be prouder of the achievements.
  • Having a picture of your family on your workplace might cause you to work harder, but you will be rattier when you get home!
Chris Paley shows us how we can understand ourselves and more better, insurance firms a greater understanding of the way that the unconscious head has an effect on the way we live our lives.


Category: Applied Psychology

Details

Publisher

Hodder & Stoughton

Language

English

ISBN

DATE

2014-08

Author

Chris Paley

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